The Long Tail is a Facade

The Long Tail is 3 dimensional, it is more of a long facade. Behind each of those points hides an instance of an offering, a system. Some are shallow (Peach) and some are deep (APC Surplus).

Just showing up on the tail (with an agile startup) is not enough. In fact it is wasteful (cognitive hours burnt).

Small, sustainable, branded communication connects to a fellow to human–humans and repels human–robots (those people who like the ads on the L train, or who–at work–don’t offer any more usefulness than a company’s website).

 
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Book: The Art of Gathering

On etiquette and rules by Priya Parker: “There is no doubt that etiquette has a certain value” “These positive features of etiquette work particularly well in stable, closed, homogeneous groups. When like gathers with like, etiquette... Continue →