The Long Tail is a Facade

The Long Tail is 3 dimensional, it is more of a long facade. Behind each of those points hides an instance of an offering, a system. Some are shallow (Peach) and some are deep (APC Surplus).

Just showing up on the tail (with an agile startup) is not enough. In fact it is wasteful (cognitive hours burnt).

Small, sustainable, branded communication connects to a fellow to human–humans and repels human–robots (those people who like the ads on the L train, or who–at work–don’t offer any more usefulness than a company’s website).

 
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Mediation of Reality

“John Muir published How to Keep Your Volkswagen Alive in 1969. In one of the many asides that enliven the book and give it a countercultural feel, he wonders about the effects of some of the newfangled safety equipment, like seat belts.... Continue →