Product Cycle’s Negative Space

In the every day life of our prospects a need presents itself to the user, and with some luck our product has enough of a mindshare to be chosen.

Once that need is fulfilled our user is still the same person. If I am seller on Etsy, my passion for a community of making does not disappear when I close that app.

Design for agency is design for the negative space outside the product cycle you’re currently thinking about.