Machine to Human, Instead of Human to Machine

We could generalize software solutions as humans trying to find their way to a server. Through an iPhone app, a website, or a kiosk. The data is store remotely, the utility is hiding behind a propriety door (gatekeeper), the human is the one seeking that door, with a key (account, authentication), and behind that gated space the user’s data (& the system’s value) sits.

What can do to keep data user bound, with machines coming to meet the user where they are, with no data retention and paid for services?